EXECUTIVE SUPPORT COACHING

The work you do deserves language.

1:1 coaching for Executive Assistants and Executive Business Partners working closely with founders, CEOs and senior leadership.

For when the role has grown, the expectations have shifted, or you need somewhere experienced and independent to think through what is happening and how you want to handle it.

THE PART OF THE ROLE THAT IS HARD TO NAME

The strongest executive support is often difficult to see from the outside.

It is knowing what needs the executive's attention and what does not. Seeing the issue behind the request. Knowing when to challenge, when to act and when to leave something alone. Making sure context, decisions and commitments do not disappear once the meeting ends.

That is judgement. And the more senior the role becomes, the more consequential those judgement calls become.

Most people learn that part of the job while doing it. Coaching gives you somewhere to examine the real situations in front of you with someone who knows the work from the inside.

WHAT YOU CAN BRING

There is no fixed curriculum.

You might want to work through:

  • Your executive partnership Expectations, friction, trust, communication or how the relationship needs to change.

  • Scope and mandate What you should own, where to push, what belongs elsewhere and how to handle a role that has expanded without being properly defined.

  • Judgement and prioritisation What needs escalation, what you can resolve yourself and where your executive genuinely adds value.

  • Difficult conversations Feedback, boundaries, workload, performance, expectations or a conversation you need to get right.

  • Visibility and positioning How to explain work that creates value through judgement, context, prevention and follow-through.

  • Career direction A promotion, broader remit, new executive, new opportunity or what you want the next version of your role to look like.

The aim is to help you get better at the work that already matters.

WHERE THIS COMES FROM

I'm Tina Ramamurthy, founder of TMR & Co.

I spent a decade at Babbel, moving from executive support into building and leading the CEO Office as the company scaled from around €100m to more than €300m in revenue towards IPO readiness.

Working directly alongside the CEO, I saw executive support from both sides: doing the work myself, then building the structures and EA function around a much larger and more complex leadership environment.

Today, I work with scaling companies on leadership operations, CEO Office infrastructure and execution systems.

My coaching is practitioner-led. It comes from work I have actually done: supporting senior executives, building an EA function and operating close to leadership through growth, pressure and organisational change.

More on my background

  • "Tina was my team lead for two years when I was first starting out as an Executive Assistant in Berlin. Her welcoming, steady, and encouraging presence made me feel ready to tackle whatever came my way.

    As a former EA herself and then CEO Office team lead, Tina knows both sides. She was one of the first people to introduce me to frameworks and career possibilities in the EA space, helping me pave a clearer path toward the kind of EA I want to be. She consistently worked with me on my career development by sparring on my focus areas and asking me the right questions to help identify skills that I could strengthen. She helped me to balance taking on new topics with my workload at the time, and always checked in to make sure I was not burning out.

    She is a dedicated business woman and anyone would be lucky to work with her."

    — Holly Pyles, Senior Executive Assistant to the Co-CEO and Co-Founder, Zalando

  • "Tina brought me from London to Berlin to join her team at Babbel. Before working with her, I'd always been a standalone EA, so joining a proper team and stepping up to support C-suite leadership within a German governance structure was a significant shift.

    Tina made that transition work. She brought me under her wing without being prescriptive about it, built my confidence steadily, and kept pushing me to raise my game.

    She has a talent for seeing what people can do before they see it themselves, and she backs that up with practical, no-nonsense support. Any EA looking to operate at a genuinely senior level would be lucky to have her in their corner."

    — Louis Rochester, Operations Project Manager at Babbel

THIS IS FOR YOU IF

You are an Executive Assistant or Executive Business Partner already comfortable with the fundamentals, but the job is asking more of you than it used to.

Perhaps you are taking on broader responsibility, supporting a new or more demanding executive, trying to become more proactive without overstepping, preparing for a promotion, working through a difficult dynamic or being told to "be more strategic" without anyone defining what that means.

You do not need to arrive with a perfectly formed question.

Sometimes the useful starting point is simply: something has changed, and I need to work out what to do with it.

This is probably not the right fit if you are looking mainly for CV support, interview preparation or basic EA training.

IF YOU ARE AN EXECUTIVE READING THIS

A strong EA reduces the amount of complexity you personally have to carry, and that capability develops through experience, feedback and reflection, not through job title alone.

Coaching gives your EA somewhere independent to work through the judgement calls that are difficult to examine in the middle of day-to-day execution.

Company invoicing is available.

COACHING OPTIONS

FOR A SPECIFIC MOMENT

Single Session

€260 + VAT

One session · 60 minutes by video

For something specific you need to work through now: a difficult executive dynamic, a mandate that needs clarifying, a boundary or expectation that needs resetting, a promotion conversation or a decision you keep circling.

You leave clearer on what is happening, what matters and what to do next.

MOST CHOSEN

FOR SUSTAINED WORK

Four Sessions + Review

€980 + VAT

Four sessions · over 6-8 weeks · followed by a short written review

For a role, relationship or transition that is developing over time.

This gives you space to work through the issue, put something into practice, see what changes and adjust.

It can be useful for a changing executive partnership, broader mandate, promotion, career transition or a way of working that you know needs to change.

HOW IT WORKS

01 · BEFORE THE SESSION

Once you have booked, send me a short note on what you would like to work through.

A few lines on what is happening, what feels difficult or unclear and what you would like to get from the conversation is enough.

I use that context to come into the session prepared.

02 · THE SESSION

Sessions are 60 minutes by video.

We focus on the situation in front of you. I ask questions, challenge assumptions where useful, share perspective from my own experience and help you turn the conversation into something practical.

You should leave with a sharper read on the situation and what to do next.

03 · BETWEEN SESSIONS

For the four-session package, there is time between conversations to put things into practice and see what changes.

If something genuinely time-sensitive comes up, you can email me for a quick steer.

FREQUENTLY ASKED QUESTIONS

  • My coaching is practitioner-led rather than based on a formal coaching accreditation.

    It draws on more than a decade of direct experience in executive support and CEO Office leadership. If you are specifically looking for accredited psychological, therapeutic or methodology-based coaching, I may not be the right fit.

  • Coaching, with the benefit of lived operating experience. Sessions focus on your situation, your judgement and your next move, and help you think more clearly so you can make better decisions yourself. Direct operating support for a company sits under TMR & Co.'s consulting work.

  • Yes. I can invoice your company directly. VAT treatment may differ for eligible international business clients.

  • Yes, as long as they want the support. This can be a strong development investment for someone whose role is growing, moving closer to leadership decisions, or working through a significant shift in scope or partnership. Get in touch first so we can make sure the format is right.

  • Yes. What you bring into the session stays between us unless you explicitly ask me to help you communicate something back to your company or executive.

  • Start with a single session. If the issue would benefit from more time, we can decide afterwards whether continuing would be useful.

  • The single session fee is deducted from the Four Sessions + Review package if you book within seven days. It can stand alone or become the first step into deeper work.

  • A written summary shaped around what would be most useful to you: a role scope, 90-day plan, promotion case, mandate note, or a record of the main themes and decisions from the four sessions.

    What it becomes depends on where the work takes you.

START THE CONVERSATION

Send me a short message with where you are, what is shifting in the role, and which option you are considering. If it feels like a fit, we will book a 20-minute intro call.

GET IN TOUCH